WaterLase Dentistry

WaterLase dentistry is one of the most advanced dental treatments today. WaterLase uses a patented technology that combines focused light energy with a stream of water for a highly precise, exceptionally gentle dental experience. WaterLase allows your dentist to perform a wide range of procedures with benefits including:

  • Faster healing time and less trauma to teeth and gums.
  • Less anesthetic for most procedures.
  • Treating dental needs in more than one part of the mouth in one visit.
  • Making dental care a more relaxing experience for you.

The Benefits of WaterLase Dentistry


WaterLase dentistry uses laser energy and a gentle spray of water to perform a wide range of dental procedures without the heat, vibration and pressure associated with the dental drill. With many procedures, it’s possible to use less anesthetic, or no anesthetic at all.


Your WaterLase dentist can often get you in and out of the dentist chair faster, since it’s less likely that you’ll need an injection. It’s nice to avoid that shot, isn’t it?

Not using anesthetic can allow your dentist to perform procedures that used to require more than one visit in a single appointment. Also, a WaterLase dentist can perform procedures that once meant an additional trip to a specialist, saving you even more time.


A WaterLase dentist can remove decay far more precisely than the drill. This saves more of the healthy parts of your tooth and avoids micro-fractures that the friction of a drill can cause.

Saving your natural teeth can save you the discomfort and cost of bridges, dentures and implants. Even better, studies show people with natural teeth live longer.

What Can WaterLase Dentistry Do?

We may use WaterLase dentistry laser to treat your gums or other soft tissue in your mouth to:


We may suggest contouring or shaping your gums using WaterLase dentistry to improve the appearance of your smile – safely removing excess gum tissue that may give you a “gummy” smile, or make your front teeth appear irregular in size or shape.


Quickly and safely remove growths or excess tissue in your mouth including gum tissue over an unerupted tooth, small “tags” called papilla, and growths called fibromas.


Connections that restrict the movement of your tongue or cause your gums to recede can be “released” with less post-operative pain.


We recommend using WaterLase dentistry to remove debris and bacteria between your teeth and gums that can cause bleeding gums, gum recession and even loss of teeth. For moderate to severe gum disease, ask your doctor about REPAIR minimally invasive periodontal treatment.

We may also use our WaterLase iPlus laser to perform other procedures that could benefit you.

Contact us today to find out if WaterLase Dentistry is right for you.

Fashion District Dental

General & Cosmetic Dentists, Orthodontists & Periodontists located in Midtown West, New York, NY

Dr. Justin Rashbaum is a top-ranked general and cosmetic dentist serving patients throughout Midtown West, New York, NY. Dr. Rashbaum is skilled in the safest, most effective and most advanced dental techniques for prevention of disease, restoration of oral health and correction of cosmetic issues. Dr. Rashbaum's scope of care includes bondings, teeth whitening, dental implant restorations, veneers, crowns and bridges, root canal therapies, periodontal and oral surgeries, the treatment of toothaches and providing care for all dental emergencies.
After completing his bachelor's degree at the University of Michigan, Dr. Rashbaum earned his dentistry degree from the University of Pennsylvania School of Dental Medicine, a premier Ivy League dental school recognized for its innovative and expansive educational program, followed by a residency in general practice at theWashington D.C. Veterans Affairs Medical Center. As a dedicated practitioner, he continues to expand his skills and his knowledge of novel and emerging approaches to dentistry through continuing medical education activities aimed at ensuring his patients have access to the most advanced treatments and procedures. Also, he maintains active memberships in several professional societies, including the Academy of General Dentistry, theInternational Academy for Dental Facial Esthetics, the American Academy of Facial Esthetics and is an Associate Fellow of the World Clinical Laser Institute.  Through laser dentistry, we are able to offer patients, in many cases, restorations and gingival surgeries without the need for anesthesia, sutures and without any significant bleeding.
Dr. Rashbaum believes strongly in patient education and takes the time to ensure every patient he treats understands their oral health and the conditions or issues that affect them, as well as their treatment options so that they can make informed and educated decisions they can feel confident about. Every treatment plan is carefully mapped out based on each patient's unique needs and treatment objectives for superior results and optimal outcomes.

Dr. Rashbaum enjoys the opportunity to care for new patients. The practice accepts most major forms of PPO dental insurance.

Dr. Rashbaum has been the spokesperson on QVC since 2012 for Supersmile Professional Whitening System, founded by the acclaimed father of Aesthetic Dentistry, Dr. Irwin Smigel.

2002  B.S. University of Michigan - Ann Arbor, MI
2008  D.M.D University of Pennsylvania School of Dental Medicine - Philadelphia, PA
2009  General Practice Residency  Veterans Affairs Medical Center - Washington, DC

2009 Academy of General Dentistry
2010 Lumineers Certified Provider
2011 American Academy of Facial Esthetics
2011 International Academy of Dental Facial Esthetics Fellow
2012 QVC Spokesperson for Supersmile Whitening System

What we offer


Laser Dentistry

Fashion District Dental uses Waterlase tools in their procedures. Waterlase is a safe and gentle alternative to traditional dental tools. Using laser and water spray, Waterlase can perform many procedures without a shot or a drill. For more information visit www.waterlase.com.


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Fashion District Dental

Fashion District Dental is a full service, family-operated dental practice located in the heart of Midtown West, New York, NY. Although our name may be new to you, our practice is the same one that was established over 35 years ago by its founder, Dr. Jay Rashbaum.  In addition to general dentistry, all phases of cosmetic and restorative dentistry, as well as implant dentistry and non-traditional orthodontics, are available.  Recently, we have extended our services to include the use of dermal fillers and Botox® to provide for enhanced facial rejuvenation.

Dr. Jay Rashbaum has advanced certifications in a wide range of dental services.  From treating acute dental pain to enhancing smiles through porcelain veneers, his skill and expertise comes from decades of experience.
Dr. Justin Rashbaum joined the practice in 2009.  In addition to providing the full range of dental services as well, he is also certified as a Botox® and dermal filler practitioner through the American Academy of Facial Esthetics.

Fashion District Dental employs a full-time dental hygienist to provide for all your prophylactic needs.  Our full-time office manager is available to answer any billing, scheduling or insurance questions you may have, as well.

Our commitment to excellence stems from our deep-rooted belief in continuing education, allowing our patients to benefit from the latest in cutting-edge techniques and solutions. We are a practice strongly dedicated to patient education, so we encourage you to browse through the information available on this website to learn more about the procedures and services that are offered.

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We encourage all our insured patients to inform us of their pertinent insurance information prior to their visit. This allows our office staff time to determine existing benefits and expedite your visit. Click Here to visit your insurance company's website.

Anthem Blue Cross Blue Shield
Blue Cross Blue Shield
Delta Dental
Empire Blue Cross Blue Shield
Principal Financial Group

Words from our patients

  • Yelp

    "Dr. Rashbaum took his time and was not rushed. He definitely wants to make sure to do top-quality work, and it shows in the results!"

    Noel J.
  • Google+

    "I have been going here for 2 years; very friendly and professional father/son team. The office is cozy and staff is friendly and warm."

    Wanda W.
Dr. Rashbaum with Dr. Oz

Dr. Rashbaum was recently on Season 10 of The Dr. Oz Show, and has been hosted on the show in the past. Click the icon below for more information about the show! 




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Dr. Rashbaum is a 5 star doctor on ZocDoc

Dr. Rashbaum is a 5 star doctor on ZocDoc

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Fashion District Dental
1410 Broadway
Suite 3004
New York, NY 10018